2 minBusiness
Creators Turn to AI to Build Businesses Beyond Social Media Platforms
Content creators are increasingly using AI tools to move beyond viral attention on social platforms and build automated, revenue-generating businesses, according to a report that cites a figure of 87 percent.
Content creators are increasingly moving away from chasing views on social media and toward building businesses that generate revenue on their own terms. A report in Inc. by Robin Landa says that 87 percent of creators are now using artificial intelligence to do so, trading what it describes as rented social media land for automated business models.
The central argument is that viral fame is fleeting. A video or post can bring a surge of attention, but that attention depends on platforms whose algorithms and policies creators do not control. Shifting toward owned businesses, the piece suggests, gives creators more durable income and more control over their audiences.
AI tools are central to that shift, according to the report. Creators use them to automate tasks that once required constant manual effort, allowing them to turn a personal brand into systems that produce revenue with less daily involvement. The report frames this as a move from being dependent on the next post to operating a business that keeps working between posts.
The article presents the trend as a broad change in how creators think about their work, moving from short-term visibility toward long-term enterprise. Readers interested in the economics of the creator economy, and in how individuals adapt to changing digital platforms, will find the shift significant. The source material does not provide further breakdowns of revenue figures, specific tools or individual case studies, so the scope of the reported findings is limited to the headline figure and the broader pattern it describes.
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