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Bulletin of September 23, 2026

5 minSports

Lee Brice Criticizes NIL and Transfer Portal, Says College Football Has Lost Its Magic

Country music star and former Clemson scholarship player Lee Brice says the current state of college football, shaped by NIL money and the transfer portal, has eroded the passion and devotion that once defined the sport.

Country music star Lee Brice, a former scholarship football player at Clemson, has added his voice to the growing chorus of critics who say the current state of college football has gone too far. In an interview on «Tomi Lahren is Fearless», Brice said the combination of name, image and likeness money, the transfer portal, and professional players attempting to return to college rosters has stripped the game of the qualities that made it special to him.

«I'm not a fan of the way things have changed», Brice said. He made clear that he does not oppose paying college athletes who generate millions of dollars in revenue for their universities. What bothers him is the absence of rules and structure around those payments. «In the NFL, you go and sign a contract. You can't just leave», Brice said. «But in college, you can go get paid all that money and then go, 'I just want to go somewhere else.'»

That lack of commitment, in Brice's view, is failing the young men who are receiving large sums of money before they have learned the values they will need later in life. The need for guardrails has turned Congress into a battleground over college athlete compensation, with the Save College Sports Act drawing heated debate from both political parties. Brice's criticism reflects a broader frustration among fans and former players who feel the sport has moved away from its traditional foundations.

For Brice, the consequences are personal. He said it has become difficult even to watch the game he once loved. «It's really hard right now to watch college football, because it used to be, it was all passion», he said. «They devoted themselves to this one team for four years or five years. And now... there's just no devotion. And you kind of lose the magic of what college football was. So overall, no, I don't like at all where it's at. I think it could have been done better.»

Brice also took aim at another controversial trend: players who have been on NFL rosters trying to return to college football. He argued that even limited time in a professional environment gives an athlete a significant advantage over typical college players. «It's like once you go to college, even if all you did was work out with them for the summer, you could go back to your high school and it would literally be like... it's just a different level», he said. «When your brain and your mind and your body gets to a different level. You just have a really big advantage.»

He pointed to a specific case involving LSU, which had pursued players from the NFL. The Tigers ultimately did not roster those players, a decision Brice welcomed. He noted that had the moves gone through, LSU coach Lane Kiffin would have gained a decided advantage. «I was like, man, that's not cool», Brice said.

Brice's comments come as college sports, particularly football and basketball, face mounting scrutiny over increasingly large NIL budgets, frequent winter transfer portal activity, and the question of whether professional players should be allowed back into the college game. The debate has drawn in Congress, where the Save College Sports Act has been hotly contested, and has left many longtime fans feeling alienated from a sport they once followed with deep devotion.

For Brice, the issue is not compensation itself but the loss of commitment and the erosion of the passion that once defined college football. His remarks echo a sentiment shared by other former college athletes who have expressed displeasure with the current direction of the sport. While he acknowledges that athletes deserve a share of the revenue they help generate, he believes the system needed more rules from the start. «I think it could have been done better», he said, summing up a view that resonates with critics who feel the college game has lost its way.

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Gavin Kendall

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Gavin Kendall covers public affairs, politics, business, culture and daily news for Cronkite. The role focuses on verification, context, and clear explanations for readers.

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