Playboy's celebrity-driven relaunch faces credibility test in OnlyFans era, expert says Playboy is back on the rack, now with a focus on "prestige" and storytelling alongside the nude images synonymous with the magazine. More than 70 years after Hugh Hefner founded the men's magazine brand, newly-appointed editor-in-chief Philip Picardi and David Miller, Playboy’s president of media and brand, were tasked with reviving the publication for an ever-changing audience. A celebrity-focused relaunch to promote the iconic Playboy Playmates and Bu
nnies began in April with Colombian pop star Karol G on the cover. The sold-out print run lead efforts for a larger print run of its latest issue featuring supermodel Cara Delevingne in only a latex corset. HOLLY MADISON SAYS PLAYBOY MANSION FELT LIKE A 'SAFE HARBOR' AFTER SHE ENCOUNTERED HOLLYWOOD'S DARK SIDE Adrienne Uthe, founder of Kronus Communications, exclusively told Fox News Digital that it's essential for Playboy to evolve if they want to survive a reinvention. "It's not about erasing who you were — it's about carrying the core of what made you iconic into a context that makes sense today," Uthe said. "Playboy knows what it is. The question is whether it can translate that into so
mething the market is ready to receive." CARA DELEVINGNE ISSUES STARK WARNING AFTER TERRIFYING DRUG ADDICTION Picardi recently told the Press Gazette that focusing on what "initially drove its prestige and its buzz and its interest and its loyalty, which was of course its storytelling" was paramount for Playboy's revival. "There’s always been a difference between Playboy and porn, especially the kinds of porn that are really prevalent today and that people have access to just by having a Twitter account or a Reddit account," Picardi told the outlet. "And so I actually found the challenge of bringing back an artfulness and a thoughtfulness to nudity to be super exciting as a creative." In ad
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