3 minBusiness
LEGO Black Friday 2026 sales expected to cut prices on retiring sets
Retailers are expected to discount retiring LEGO sets during Black Friday 2026, with the LEGO Store running a multi-day sale and a 5,363-piece Godzilla set among the featured offers.
Shoppers looking for LEGO deals this Black Friday are likely to find the biggest savings on retiring sets, as retailers clear inventory to make room for new releases. Routine sales on LEGO products typically bring around 20 percent off, while strong Black Friday offers could reach 30 to 50 percent. Exact discount levels and retailer sale timing have not yet been confirmed.
The LEGO Store ran a four-day sale last year that covered the Black Friday weekend and Cyber Monday, and a similar format is expected this year. Retailers likely to carry LEGO discounts include Amazon, Target, Best Buy, Walmart and the LEGO Store itself. LEGO's «retiring soon» page lists more than 200 sets, which makes that group the most probable source of markdowns. Because retirement means a set will no longer be produced, retailers have a clear incentive to sell remaining stock before the holiday season closes.
One of the headline offers is LEGO Godzilla, a 5,363-piece model that stands over two feet tall and carries a price of $449.99. It becomes available from 12:01 a.m. on November 27. Buyers who purchase between November 27 and 30 can also receive a Godzilla Logo and Footprint gift with purchase, while supplies last. The set's size and price place it among the most expensive offers likely to appear in the sale period, and its gift-with-purchase incentive is designed to encourage buyers to shop during the early days of the promotion.
Before Black Friday itself, LEGO is planning an Insiders Weekend exclusive to members of LEGO Insiders, the company's free membership program. Last year's promotions offered select-set discounts, bonus points and gifts, and the event is expected to follow a similar pattern. Membership costs nothing to join, which means shoppers who sign up in advance can take part without any upfront fee. The sale calendar is still being finalised, so shoppers should check individual retailers closer to the date.
LEGO sets have long drawn complaints about their price, and that criticism is likely to continue even with the holiday markdowns. Commenters frequently say the sets cost too much, and the company's most noteworthy releases are often expensive, while even smaller sets can carry high price tags. For buyers watching their budgets, the discounts on retiring products may offer the clearest chance to save, while the premium models will remain a larger commitment even at reduced prices.
Source: ign.com
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