2 minBusiness
ChatGPT Lets Small Businesses Claim Free Profiles to Reach Customers
OpenAI is offering small business owners free profiles in ChatGPT so that their products can be found by chatbot users.
Small business owners can now create a profile in ChatGPT for free, so that their companies and products appear within the popular chatbot. The feature is called "Businesses in ChatGPT" and is designed to let customers find products directly during a conversation with artificial intelligence.
The offer is being presented to small entrepreneurs as a way to bring their offering to customers at no additional cost. To use it, an owner must claim their profile, after which they gain the ability to present their company in the chatbot. The steps for verifying and setting up the profile are described in the original material, which is based on a practical guide for entrepreneurs.
At the same time, the details of the offer remain not fully clear. The description on which this article is based is brief, so it does not reflect all of the profile options available. It also does not specify the criteria by which products or companies will be displayed or ranked within ChatGPT, so it is still unclear how visible a given business will be to users.
For small businesses, this could mean a new channel for finding customers in an environment increasingly used to search for recommendations and make purchases. However, the effectiveness of such a channel will depend on how exactly ChatGPT selects companies to include in its answers to users, and this information has not yet been disclosed.
Source: inc.com
15
